Blog Redesign: Concrete, Abstract and Emotional Aspects

November 7, 2008

Here is a list of some of the ideas from yesterday:

  • Work Environment and things that are used (concrete):

    • working - coffee cup, paper and mouse
    • computer picture
    • art tools: paper, pencil jar etc
    • print background: press sheets, loupe, pantone swatches (experience), spec-ing type
    • photographic equipment and tools (seeing and capturing) -> light?
    • typography: metal, letterpress etc
    • tools = eyes, brains, ears
    • artsy collage type thing
    • symbols and plans, wayfinding, signage, organization, clarity, blueprints
    • Type overlays photos etc (multi-layered, messy)
    • textures
  • Design is (ways to define it - abstract):

    • multiple A’s (typography, many ways of presenting things, thinking about them)
    • different ways of seeing: glasses, microscopes, telescope, magnifying glass, digital, analog, insight, big picture/little picture (fractal?)
    • targets, goals, strategies, aim
    • connection (of minds); communication, transmission of ideas
    • concepts: diagrams, graphs, maps, drilling down to the heart of the matter
    • more on diagrams, abstracts, visual representation of non-create things like ideas
    • gears/machinery: design as a cog in overall business plan
  • What design does (movement, emotional):

    • patterns: morphing, transformation, nothing to something, sketch to final?
    • simplicity, road, journey, prairie ref sinclair
    • life, energy, mark making, scribbles forming an image (how I draw)
    • urban sketches/story-telling (design is story-telling)
    • perspective, urban, architecture, escher, surprising
    • focus (broad to narrow)

Most designs can, IMHO, be broken down into these 3 aspects. Good designs incorporate all 3.

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