Here is a list of some of the ideas from yesterday:
Work Environment and things that are used (concrete):
- working - coffee cup, paper and mouse
- computer picture
- art tools: paper, pencil jar etc
- print background: press sheets, loupe, pantone swatches (experience), spec-ing type
- photographic equipment and tools (seeing and capturing) -> light?
- typography: metal, letterpress etc
- tools = eyes, brains, ears
- artsy collage type thing
- symbols and plans, wayfinding, signage, organization, clarity, blueprints
- Type overlays photos etc (multi-layered, messy)
- textures
Design is (ways to define it - abstract):
- multiple A’s (typography, many ways of presenting things, thinking about them)
- different ways of seeing: glasses, microscopes, telescope, magnifying glass, digital, analog, insight, big picture/little picture (fractal?)
- targets, goals, strategies, aim
- connection (of minds); communication, transmission of ideas
- concepts: diagrams, graphs, maps, drilling down to the heart of the matter
- more on diagrams, abstracts, visual representation of non-create things like ideas
- gears/machinery: design as a cog in overall business plan
What design does (movement, emotional):
- patterns: morphing, transformation, nothing to something, sketch to final?
- simplicity, road, journey, prairie ref sinclair
- life, energy, mark making, scribbles forming an image (how I draw)
- urban sketches/story-telling (design is story-telling)
- perspective, urban, architecture, escher, surprising
- focus (broad to narrow)
Most designs can, IMHO, be broken down into these 3 aspects. Good designs incorporate all 3.

