Arteliance

Designers solve problems. Where style is concerned with aesthetics, as they relate to a particular cultural context, design treats this as a secondary concern. Design can be beautiful, ugly, or banal—it doesn’t matter. Aesthetics are simply a device that designers use to deliver the message and concept. It is secondary. Style is fun. There’s nothing wrong with it, but it’s a good few steps removed from design.

To truly solve problems, we have to look at a situation closely, and personally. We can’t just apply new, fashionable, treatments. Instead, we must explore, fight, and get messy, in order to find appropriate and powerful solutions. Put simply, we have to think.…

Style is generally pretty achievable, but good ideas take a lot of work and critical thinking.

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