Why Designers Can Think

December 24, 2005

What do designers need to know anyway? In the digital world, changes come too fast for that question to be answered specifically. We may get further by asking instead: What do designers feel an irresistible urge to do?

Men and women, boys and girls, gravitate to design for any number of reasons; but common to all of them is the itch to make something—a picture, an artifact, a plan. That itch is satisfied by drawing, carving, shaping, molding—somehow using the hand to realize a concept in the mind.

If designers are more cerebral than expected, it may be because designing is more cerebral than expected. In an age when digital no longer refers to fingers, the work of the designer is no longer hands-on. That regrettable circumstance becomes truly deplorable with the realization that hands-on is never all that far from heads-on.

AIGA - Noah’s Archive: Why Designers Can Think

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